Google Tools

Our web analytics consultancy service helps you understand your users

What we can do for you

Google Webmaster

The most important package to optimize your website tand allows to analyze several features of your web sites, e.g. with the idea to do some search engine optimization. How we proceed:
Submit and check a sitemap.
– Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
– Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
List internal and external pages that link to the site.
– See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings.
– Set a preferred domain, which determines how the site URL is displayed in SERPs.

Google Analytics

Google analytics is one of the most common analytics platforms, gathering, sorting, and interpreting data can get complicated fast, which is why all marketers at Effective SEO, from interns to directors, are Google Analytics certified. We can help with analytics audits, goal tracking, and data interpretation. With conversion tracking properly setup, we can help find the who, what, where, when, and why, while helping you figure out the how. Drop us a line, and our Google Analytics consultants will help you gather and analyze more of the site traffic and customer behavior data you need to pull more traffic and encourage your desired visitor behaviors.

Google My Business

Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in. Google My Business complements your existing website by giving a public identity and presence with a listing on Google.

  • Manage how costumers view your business
  • Keep your info updated so people can find you
  • Turn snapshots into sales
  • Build a loyalty by starting a conversation

Google AdWords

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. This system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Why Google AdWords?
–  Attract more customers
–  Advertise locally or globally
– Reach the right people at the right time

Page Speed

Google PageSpeed is a family of tools by Google Inc, designed to help a website’s performance optimizations. There are four main components of PageSpeed family tools:
– Module
– Insights
– Chrome DevTools
– Service
All of these components are built to identify faults in a website’s compliance with Google’s Web Performance Best Practices, as well as automate the adjustment process.

Google Trends

Google Trends is a public web facility of Google Inc. based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. Google Trends is all based on the relative popularity of a search query. Trends eliminates repeated searches from the same person over a short period of time to give you a better picture. And it is important to note that Trends only shows data for popular terms. Google Trends a tool that will give you the freshest data on what’s trending in search right now.

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