“Having worked with several internet marketing firms and been disappointed in the past, we began the hunt for a new company to implement the SEO for our redesigned website. After many consultations, we signed with Effective SEO and couldn’t be more pleased. We look forward to the continued strength of our web presence thanks to Effective SEO.”
Pay Per Click Management
Our PPC service includes much more than just managing AdWords
What we can do for you
PPC (Pay Per Click) advertising is the most accountable form of advertising. You can set an exact budget and only pay when a visitor clicks on your ad. Anyone can create a PPC campaign, but creating one that will deliver results requires a great deal of research and analysis. We structure your campaign that will drive the right customers to you.
Pay Per Click Strategy
During our initial review, we will define goals, review historical data and craft a clear plan. By analyzing cost per click, conversion rate, cost per acquisition and revenue, we can ensure our services provide the necessary value.
Optimization entails taking the existing components of the account and restructuring the campaigns, ad groups, and keywords, since organization is crucial to a successful campaign.
The only way to make sure that your PPC budget is driving business growth is to track and monitor your results. This means keeping a close eye on key metrics like: Cost per click, Cost per conversion, Click-through rate, Total costs and Quality Score.
The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It’s about understanding your customers and predicting which terms they’re actually typing into the search box.
Successful PPC requires high levels of knowledge and expertise. One of the most important aspects of a successful campaign comes down to how your ads are written. We write ads that entice users to click on them, but also encourage them to transact.
If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.
“Effective SEO was easy to work with on our new website. They were very proactive and responsive to our needs and made a great impression on our organization. They have definitely set us up for success.”
How can we help you?
Effective SEO is a leading digital marketing services agency bringing the process and tools that you might expect from the largest agencies, the specialized skills and knowledge of a boutique, and the care and attention of an independent contractor. Effective SEO provides a wide array of digital marketing services and ecommerce clients including SEO, PPC, SMM, CRO and Enterprise Analytics. To learn more about what we do, click here.