Search Engine Optimization Strategy

Powerful tools for the website audit and Search Engine Optimization analysis

Search Engine Optimization Strategy

Keywords Assignment

Your SEO keywords are the key words and phrases in your web content that make it possible find your site via search engines. First of all, a consultant at our SEO company will assign keywords to the pages on your website. Hence this part of the Search Engine Optimization Strategy is critical, as it will be the road map for the entire campaign. Now that we know what we would like each page to rank for, we can begin on-site optimization. Finally, we research to find the best performing keywords in your industry and assign them to the appropriate pages on your website. SEO does take time.

Content Optimization

There is a saying in SEO that “content is king”, and this is true to some extent. As a result, you cannot expect to rank for keywords that you are not using on the pages of your website. Our SEO services include best practices for on-page content which go beyond the normal expectations. Not only will we optimize the content on your current webpages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is king.

Meta Tags Optimization

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. Also they represent the beginning of most SEO training, for better or for worse. Most importantly some major search engines use meta-tag descriptions when displaying a page’s (or file’s) listing, it is important to write meta-tag descriptions that accomplish the following: encourage searchers to click on the link to your web page and help to obtain top search engine positioning in the search results that use meta-tags to determine relevance.

Website Architecture Optimization

We’ll ensure that your website and pages hence will be correctly indexed by search engine spiders. This includes a thorough analysis using our tools to identify broken links, canonical errors, index bloat, robots.txt file, xml sitemap, bad links and other search engine spider roadblocks. Furthermore, we provide guidance about SEO improvements that can be made to your site’s internal linking structure and URL structure that will build your site’s authority.

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